Do I need a media kit under 10K followers?

Yes. It's the difference between 'thanks but no' and 'let's talk'.

How often should I update it?

Every 90 days minimum. Follower counts, top posts, and rates all shift.

Creator Growth · 7 min read

The Influencer Media Kit Template Brands Actually Read (2026)

Brand teams open a media kit for an average of 11 seconds before deciding. Here is what has to be on page one — and what to move to page two or delete entirely.

The one-page media kit structure

Hero: name, handle, one-line niche
'Maya · @mayaonmain · downtown NYC vintage under $80'
Stats block
Follower count per platform, engagement rate, average views, audience age + gender + top 3 cities
Three best-performing pieces
Screenshot + views + save-through rate. Not your favorites — your best-performing.
Three past partnerships
Brand logos, deliverables, one metric each. If you have none, list gifted partnerships.
Rate card
Post, Reel, Story, package. Show ranges, not fixed numbers.
Contact + turnaround
Email, agency, typical turnaround time.

What to cut

Cut your life story. Cut motivational quotes. Cut screenshots of your analytics dashboards. Cut anything longer than one page. Brand teams are reviewing 40 kits a day.

The design rules

One accent color, one font
Editorial serif for headers, clean sans for body. That's it.
Export as PDF, never Canva link
Half of brand emails block Canva domains.
Rename the file
'maya-almeida-mediakit-Q3-2026.pdf' not 'Untitled.pdf'

Frequently asked

Do I need a media kit under 10K followers?: Yes. It's the difference between 'thanks but no' and 'let's talk'.
How often should I update it?: Every 90 days minimum. Follower counts, top posts, and rates all shift.

Ready when you are

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