Top 10 Fashion Influencers Shaping Culture in 2025

The fashion feed is louder than ever, but taste still travels. These are the ten creators our roster team, brand partners, and casting directors keep circling back to in 2026 — the ones setting silhouettes, seeding archive pieces, and turning comment sections into moodboards. Some are repped by us. All of them are worth a follow if you're building a brand for the next decade.

1. 01

   Reese Almeida

   @reesealmeidaRepped by Audi

   Instagram1.2M followers New York

   Downtown minimalism, archive Margiela, unfiltered dressing-room selfies.

   Reese's carousels get reposted by editors at Vogue Runway within hours. When she wore a rebound thrift-store Helmut coat, resale prices on Grailed doubled in a week.

2. 02

   Simi Adekunle

   @simiwearsRepped by Audi

   TT TikTok3.4M followers London

   Afro-diaspora tailoring, thrift-to-runway styling, viral GRWMs.

   One of the few creators who can move both a £1,200 loafer and a £14 vintage tee in the same week. Brand fit skews Prada, Wales Bonner, Martine Rose.

3. 03

   Yuki Mori

   @yukiwardrobe

   Instagram820K followers Tokyo

   Editorial layering, Comme des Garçons obsessive, monochrome storytelling.

   The reason a generation of Gen Z stylists learned to shoot in 4:5. Casting directors DM her weekly.

4. 04

   Camila Reyes

   @camilareyesRepped by Audi

   TT TikTok2.1M followers Mexico City

   Latin-heritage tailoring, corseted silhouettes, cinematic try-ons.

   Bridges Latin American designer brands with a US audience — a wedge almost no other creator owns at scale.

5. 05

   Alex Booth

   @alexbooth

   YouTube640K followers Los Angeles

   Long-form fit breakdowns, denim archaeology, workwear crossover.

   The only long-form fashion creator brands trust for a 12-minute deep dive. His Levi's collab drove 4× the pre-orders of the average paid post.

6. 06

   Nour Haddad

   @nour.hdRepped by Audi

   Instagram540K followers Paris

   SWANA-modernist tailoring, quiet luxury with a subversive edge.

   Recurring front-row at Lemaire, The Row, and Ludovic de Saint Sernin — brands ask her before they ask their PR.

7. 07

   Devon Cross

   @devoncrossRepped by Audi

   TT TikTok1.8M followers Atlanta

   Y2K revival, hip-hop archive pulls, sneaker-forward styling.

   One of the fastest sell-through rates in our roster history. When Devon posts a shoe, it's gone by morning.

8. 08

   Isla Fenwick

   @islafenwick

   Instagram410K followers Copenhagen

   Scandi minimalism, Ganni-era prep, sustainable brand-first.

   Scandi Gen Z's answer to the quiet-luxury conversation. Copenhagen Fashion Week's most reposted attendee two years running.

9. 09

   Jordan Park

   @jordanpark

   YouTube980K followers Seoul

   K-fashion menswear, techwear-adjacent, brand-history storytelling.

   The bridge between Korean designer brands and a Western audience — brands like Post Archive Faction credit him with US breakout.

10. 10

    Maya Whitfield

    @mayawhitfieldRepped by Audi

    Instagram760K followers New York

    Editor-in-training energy, magazine-tearsheet aesthetic, capsule wardrobes.

    The creator most likely to be a future creative director. Casting boards use her feed as reference; brands use her captions as copy.